Importance Of Color and Pictures

For children, early learning is critical. It’s where the foundation for future educational success is laid and begins to grow. Everything a child learns as young as possible is going to be retained for as long as possible if they are taught the right way. Educators and parents should be striving to find effective methods in enhancing comprehension and retention from as young an age as possible, and one of the most highly effective approaches is the use of colour and pictures.



Visual aids play a huge role in helping young learners to retain information, especially early readers. Research backs this with the use of colour and pictures not only engaging children but improving both their learning outcomes and their memory.

The power of pictures

Children are naturally drawn to images. There is a reason that books that are designed for newborn babies tend to be in black and white and images only. Their eyes at a very young age could only form shapes and colour later on, but pictures serve as their universal language. You can convey complex ideas in a simple way, and Richard Mayer’s Multimedia Learning Theory emphasizes that people learn deeply from words and pictures combined.

Reading to your children at home and having them read to you or describe the pictures in the book to understand their comprehension can really help. Richard Mayer’s theory is especially important in early education. It’s here that young minds can be developed with the language and comprehension skills intact. When parents slack on these early years, children find it far harder to catch up.

Pictures provide context for an early reader, especially when they are trying to learn words. When children see a picture of an orange next to the word orange, they’re more likely to remember the word because the image creates that mental association. This is a process known as dual coding and it involves the brain storing information in verbal and visual formats. There are studies out there that have shown that dual coding enhances memory and recall, which makes it much easier for children to retain any new concepts or vocabulary.

The role of color in early learning retention

Another powerful tool that can impact a child’s learning experience is color. Abdul-Rahman A. Ajibola’s study, “Effect of Colour on Memory,” Colour holds the attention of young learners for longer compared to everything else.

This leads to much better memory retention, so when information is presented in bright colors it becomes more engaging, more stimulating and this is much more critical for those children with shorter attention spans. Children may have minds like sponges, but they don’t have the attention span to sit and listen to long stories. Given whimsical colors or characters, however, that can change.

Color is also used to highlight and organize information. For instance, choosing to use different colors for different parts of a story or categorizing information by color can help children to make the right connections and recall information much more effectively. Contrasting colors are particularly effective when it comes to learning and early reading. It can capture their attention, create a memorable learning experience, and make them feel like they should want to read some more.

Applying color and pictures in early learning

There are so many ways that you can apply both colour and pictures in early learning to help children retain information better. Some of those ways include the following.

Supporting research

There is plenty of research out there that consistently supports the theory that colour and pictures can help children to retain information in early education. The two studies we’ve already mentioned both studied the effect of colour on memory, and those are just two examples of this extensive body of work that highlight the benefits of visual aids in learning.

A study by the University of Alabama explored the impact of illustrations on children’s memory and comprehension. The findings showed that children who were exposed to illustrated text performed better in recall tests compared to those who are presented with text only material. Visual elements can help children to create mental images, which makes information easier to recall.

Another study that was conducted by the University of Sussex found that children who learned with the aid of pictures and color-coded information showed significant improvement in reading and comprehension.

Enhancing early reading

Some parents don’t see the value in reading to their children from a very young age, but early reading skills are fundamental for academic success. With colour and pictures, you’ll be able to help your children to develop reading and comprehension skills to make the reading process so much more engaging. There are other ways that you can choose to use color and pictures in a way that enhances early reading. These include:

  1. Phonics. Colorful illustrations that are associated with words can help children to understand sounds and letters and the relationship between them. These visual aids can make abstract phonics concepts much more understandable for a young mind.
  2. Sequencing. Pictures help children grasp the sequence of events in a story by associating the images with different parts of the narrative. They can move the images around to put them in the right order to show that they couldn’t understand the story from start to finish.
  3. Motivation. Colorful books can motivate reluctant readers because reading with them becomes more of an enjoyable activity rather than a chore.

Colour and pictures clearly make a difference when it comes to early learning. Understanding how your child learns is how you’re going to encourage them to be better thinkers and more successful in life.

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